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Position Summary 

Responsible for Public Relations (PR) team workflow, as well as for collaborative projects that cover media, public outreach and advertising. Develops and implements multi-channel strategic communications campaigns and plans. 

Responsibilities

  • Assist PR Director with managing workflow of the department.
  • Represent the PR department at meetings with other departments.
  • Support the development of annual strategic communication plans, and actively manage the department workflow to accomplish its goals.
  • Develop and implement PR campaigns for new books, products and services – including promotion of the annual SRF Convocation, public lecture series, online meditation services, and other events and initiatives (influencer engagement, customer service).
  • Gather and apply insights from media intelligence, social listening and analytics.
  • Assess and finalize public communication materials, checking for consistency, messaging, and appropriate tailoring for different audiences or platforms.
  • Identify potential press and other outreach opportunities, as well as relevant story ideas to pitch to the media.
  • Collaborate with other departments to develop content for distribution through various channels.
  • Assess how well communications are performing and share this information with the team and stakeholders, provide and implement recommendations for improvement.
  • Assist in the fielding of incoming requests, such as from the media, film companies, photographers, academia, and others.
  • Prototype content, and produce new marketing materials, including those related to book launches, event promotion etc.
  • Monitor, evaluate, and report on trends within the body/mind/spirit marketplace; make recommendations based on findings/opportunities discovered.
  • Honor and maintain a strict level of confidentiality.
  • Responsible to follow SRF’s policies and established processes.
  • Other position-related tasks, as assigned.

Requirements

  • Bachelor/Master's degree in Journalism, Communications or related field.
  • 5 years+ work experience at a senior level within a corporate or non-profit communications environment.
  • Proficiency in Microsoft Office programs required; design skills a plus
  • Intercultural competence and ability to work within an international organization.
  • Knowledge of and experience with SRF principles and standards.
  • Excellent communication skills and the ability to represent SRF appropriately when dealing with the public.
  • Exceptional writing and editing skills with the ability to identify newsworthy angles and timely story ideas, and develop content for multiple platforms and audiences.
  • Impeccable research skills and knowledge of research resources.
  • Highly effective project management, prioritization, multi-tasking, and time management skills to meet deadlines.
  • Ability to troubleshoot, offer creative solutions, share new ideas, identify and fill gaps with implementation – and create final communications materials ready for publication.
  • Demonstrated proficiency in digital marketing techniques, technologies, and solutions.
  • Good grasp of data analysis and measurement of efforts.
  • Excellent understanding and familiarity with brand building and brand management.
  • A solid grasp of yoga, meditation, SRF, Paramahansa Yogananda and ability to communicate with the right tone for all communications.
  • Some travel will be required to attend events in the Los Angeles area.
  • The ability to work independently as well as collaboratively.
  • Demonstrated successful supervisory experience.
  • The ability to work at a computer for extended periods of time.

Additional Details

This is a full-time, salaried non-exempt position, Monday through Friday, 8:00 a.m. – 5:00 p.m. PST. Nevertheless, you must be able to work a flexible schedule based on workload and deadlines.

This position is hybrid as the individual would need to be present for in-person events in Southern California.

The selected individual must satisfactorily complete our background investigation, and sign a non-disclosure agreement.

We offer a competitive benefits package that features a variety of insurance coverage choices including group medical, dental, life insurance, a retirement plan and much more.  We also provide paid sick, vacation and holiday time.

Pay range: $68,640 - $74,880 per year, depending on skills, experience and education.

Please submit a cover letter and resume to resumes@yogananda-srf.org.  No phone calls please.